Why Great CI Programs Don't Get Funded (and What to Do About It)

Webinar Registration

Our Presenter: Jeff Roussel, KaiNexus

Wednesday, July 22, 1 pm ET

Many continuous improvement programs generate real value, but that value never translates into the confidence executives need to keep funding it. At KaiNexus, we've learned that leadership isn't evaluating your program, they're evaluating whether they can trust the impact, whether it's focused on the right priorities, and whether it's worth further investment.

This session unpacks why so many CI programs stall despite doing good work, and introduces a practical shift from talking about ideas, kaizen, and engagement to talking about cost, risk, and outcomes, the language executives actually act on. Attendees will see a real example of translating improvement work into measurable financial impact and leave with a concrete next step for reframing their own funding conversation.

Learning Objectives:

• Recognize why CI value often fails to translate into executive confidence and funding

• Reframe improvement work using executive language: cost, risk, and outcomes rather than ideas and engagement

• Apply a simple Why-How-What framework to position CI as a business outcome engine, not just a program

• Learn a practical approach to quantifying and communicating improvement impact in financial terms

• Leave with a concrete next step for reframing your own funding conversation

About the Presenter:

Jeff Roussel

As the Chief Revenue Officer at KaiNexus, Jeff Roussel is responsible for all aspects of sales and leads. He is fanatical about building a team that demonstrates the business value and fit of the KaiNexus solutions. With more than 25 years of sales and leadership experience in enterprise software, Jeff brings a wealth of guidance to our growing company and market.

Prior to KaiNexus, Jeff was one of the first enterprise directors at Spredfast, helping organizations create great social media experiences for their customers. Previously, he was a sales engineer and an account executive at Invodo and Postini, the latter of which Google acquired in 2007. Jeff also maintains a position on the board of advisors for the Austin-based social media agency Social Distillery.

A Texan by choice, Jeff maintains his Louisiana roots with a love of cooking, and he spends his free time with his wife and three step-kids. Jeff has an MBA from St. Edwards University in Austin and a Bachelor of Science from LSU.