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Account Based Marketing Manager

Required Qualifications:

  • Minimum of 3 years experience in an ABM marketing role (tech industry preferred)
  • Bachelor's degree or equivalent experience
  • Experience with Hubspot or equivalent marketing automation platform
  • Experience creating and managing all components of ABM programs
  • Track record of developing and managing multiple marketing programs simultaneously
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth 
  • Excellent written communication skills
  • Strong interpersonal skills
  • Strategic thinker that can see beyond the daily work to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
  • Proficient in graphic design
  • Detail-oriented and extremely well-organized
  • Very responsive, with a customer-centric approach
  • Self-starter that thrives in a fast-paced, ever-changing environment

Confidence sometimes holds us back from applying for jobs we really want. But we'll let you in on a secret: there's no such thing as a 'perfect' applicant. KaiNexus is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

About This Position

We are looking for a smart, creative Account-Based Marketing (ABM) Manager who will be responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. This role has a great deal of autonomy and opportunity for advancement here at KaiNexus.

To be successful in this role, you have a team player mindset, have very strong attention to detail and data, understand the sales journey and Marketing's role in it, and demonstrate strong cross-functional collaboration, especially with sales counterparts.

Reports to:  Director of Marketing
Location: Austin, Texas

KaiNexus is committed to the safety of its employees and the surrounding community. In light of the dangers of COVID-19, our team is currently fully remote. We intend to transition back into an office in central Austin when it's safe.

Primary Responsibilities

  • Develop and implement target account strategy to support account-based selling
  • Develop and implement lead generation and acceleration programs for specific, targeted accounts and contacts
  • Create annual and quarterly marketing plans and targets for targeted accounts and contacts that focus on new logos and accelerate existing opportunities
  • Interface with sales to determine sales enablement needs, and work with demand gen. marketing team to develop content
  • Design and execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Work in collaboration with other Marketing staff supporting and contributing to the team’s marketing initiatives
  • Monitor and analyze campaign performance data and translate that analysis into key insights and make strategic recommendations
  • Establish key performance indicators (KPIs) for ABM programs across multiple tactics, through analyzing and interpreting key metrics/reports, recommending corrective action and ensuring continuous improvement and effectiveness.
  • Maintain up-to-date knowledge of of the industry’s best practices, strategies, and offerings within ABM

About KaiNexus:

We are a rapidly growing software company with offices in Austin, Texas, and Dallas, Texas. Our core product is a revolutionary SaaS platform that helps organizations manage their improvement and innovation programs. Our mission is to create software that helps organizations improve. We have a rapidly expanding international customer base of healthcare, logistics, and manufacturing companies that includes Fortune 100 companies known for being leaders in innovation. The growth potential for this company and position are extremely high.

About Working for KaiNexus

Do you want to be part of something great? Do you strive for a position that creates meaningful impact to your customers? Are you looking for a challenge? Everyone on the KaiNexus team is passionate about improvement. KaiNexus was founded on the simple belief that people and organizations want to improve. They want to improve their lives, their families, their communities and their work. We know that improvement is hard. We firmly believe that we can utilize technology to connect people to make improvement easier.  

KaiNexus is a fast-paced, dynamic environment with a flat management structure.  We are collaborative problem solvers who approach challenges from many different angles, leveraging our diverse backgrounds to rapidly identify and implement solutions.  We believe in investing in our employee’s personal and professional development to make themselves, our company, and the world a better place. Flexibility, maintaining a healthy work/life balance, and family time are a priority for us.  Being a small company, team members are given a lot of responsibility and have the opportunity to help improve the software we create, the way we create it, and contribute to our vision. We are a tech-minded, highly motivated, successful, and fun team.  As part of KaiNexus, you must have the desire to put in the time it takes to get the job done, be eager to learn new things and wear many hats, and be ready for a challenge.

Commitment & Consideration

  • Company-sponsored health plan
  • Retirement savings plan with company match
  • Generous parental leave policy
  • Disability insurance
  • Professional development & education reimbursement
  • This is a full-time salaried position. Salary will be based on experience


KaiNexus is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices. It is the policy of KaiNexus to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. KaiNexus prohibits any such discrimination or harassment.