Hoshin Kanri—also known as strategy deployment—is a powerful method for aligning organizational strategy with daily improvement work. But it’s also one of the most misunderstood Lean practices.
In this webinar, Craig Ververka and Joanna Omi of Rona Consulting Group (now part of Moss Adams) break down what Hoshin Kanri really is, how it works in practice, and how organizations successfully cascade strategy from the executive level to the front lines.
Using real healthcare examples, they show how X-matrices, PDCA, and catchball create alignment, focus, and accountability across complex organizations.
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• What Hoshin Kanri is—and what it is not
• How strategy deployment differs from traditional strategic planning
• How to use X-matrices to connect True North, initiatives, metrics, and ownership
• How catchball builds alignment across levels and silos
• How PDCA drives learning and adjustment throughout the year
• How to link strategy to daily management and frontline improvement
• Common pitfalls in Hoshin Kanri—and how to avoid them
• Continuous Improvement leaders and Lean practitioners
• Executives and senior leaders responsible for strategy execution
• Strategy deployment and Hoshin Kanri practitioners
• Healthcare, public sector, and service organization leaders
• Anyone struggling to turn strategy into consistent action
Joanna Omi
Consulting Director | Rona Consulting Group, the Lean practice of Moss Adams
Joanna held senior roles in the public hospital system and the Mayor’s Office in New York City, as well as in community-based organizations in the San Francisco Bay Area. As an SVP and AVP at New York City Health+Hospitals, Joanna led efforts to implement a Lean Operating System, redesign and rebuild multiple campuses, improve access to ambulatory care and secure funding for new programs. A superb collaborator, Joanna has built consensus among diverse internal and external stakeholders, developing training programs and encouraging innovative approaches to emerging health care needs related to primary care, the emergency department, HIV/AIDS and managed care. Joanna was an editor and contributing writer to Lean in Behavioral Health (2014).
Craig Vercruysse
Consulting Partner | Rona Consulting Group, the Lean practice of Moss Adams
Craig is a 20+ year leader across multiple industries and functional areas including operations, information technology, and sales and marketing. He served as a regional healthcare system executive for Sutter Health in COO and CIO roles, contributing to several awards and consistently high dashboard performance. Craig also served as chief process officer (CPO), pioneering in Sutter Health the development of a lean management system. He has deep knowledge of IT/electronic health record systems integration in conjunction with a lean management system. Craig’s educational background focused on systems theory grounded in organizational and interpersonal communication, capped with an MBA.
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