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 The Science Behind Resistance to Change:What the Research Says & How it Can Help You


In this webinar, you will learn:

  • How people form opinions about the validity of continuous improvement
  • Then neuroscience behind why it's so hard to change minds
  • Why simply getting "buy-in" doesn't always work
  • What you need to do to sway opinions, increase engagement, and spread improvement

Originally Aired: June 28, 2016 at 1p EDT
Length: 1 hour
Hosted By: Mark Jaben and Mark Graban