Many organizations invest in Lean tools, improvement platforms, and training—yet still struggle to turn continuous improvement into a daily habit.
Why?
Because improvement doesn’t spread through tools alone. It spreads through habits.
In this on-demand KaiNexus webinar, Greg Jacobson, Co-Founder & CEO of KaiNexus, and Morgan Wright, Customer Marketing Manager at KaiNexus, take a deeper dive into the science of habit formation and how it applies directly to building a sustainable culture of continuous improvement.
Building on concepts introduced in Part 1 of this series, this session translates research from The Power of Habit, Atomic Habits, and Tiny Habits into practical, real-world strategies CI leaders can use immediately.
You’ll learn how to intentionally design cues, routines, and rewards—across different organizational personas—to make improvement behaviors easier, more consistent, and more likely to stick.
Rather than relying on motivation or willpower, this webinar shows how to architect environments, systems, and leadership behaviors that naturally reinforce continuous improvement.
View all previous KaiNexus Continuous Improvement Webinars
Why continuous improvement succeeds or fails based on habits—not intentions
How cue–routine–reward loops drive daily improvement behaviors
The three laws of behavior change and how they apply to CI
How to design habits that are obvious, easy, and satisfying
Why leaders and executives play a critical role in reinforcing CI habits
Practical examples of cues and rewards that increase engagement and follow-through
How to apply habit design across key personas (executives, leaders, CI coaches, frontline teams)
This webinar is especially valuable for:
Continuous improvement and operational excellence leaders
Lean, Kaizen, and CI coaches
Executives and senior leaders focused on culture and engagement
Managers responsible for sustaining improvement behaviors
Organizations struggling with adoption, follow-through, or CI fatigue
Culture doesn’t change because of a rollout, a tool, or a one-time initiative.
Culture changes when small, repeatable behaviors are intentionally reinforced—day after day, across roles and levels.
This webinar provides a practical framework for designing those behaviors so continuous improvement becomes “how we work,” not just something we talk about.
Customer Marketing Manager, KaiNexus

Morgan Wright is the Customer Marketing Manager at KaiNexus. In her role, Morgan partners with customers to develop and execute on a communication strategy to engage their organization in KaiNexus.
Morgan is from Austin, Texas, and graduated from Baylor University with a degree in Marketing.
Co-Founder & CEO, KaiNexus
Greg graduated from Washington University in St Louis in 1997 with a BS in Biology. He attended Baylor College of Medicine from 1997 to 2001. From 2001 to 2004, he completed a residency in Emergency Medicine at Vanderbilt University Medical Center, where he then stayed on as faculty.
Starting in 2004, it was his observation and research of operational inefficiencies and unrealized continuous improvement opportunities that resulted in the founding of KaiNexus.
Jacobson is co-author of "Kaizen: A Method of Process Improvement in the Emergency Department, published in the journal Academic Emergency Medicine."
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