How Behavioral Science Helps CI Efforts Stick—Personally and Organizationally
Webinar Description
Many organizations invest heavily in Lean tools, CI training, and improvement software—yet still struggle to make continuous improvement a consistent, repeatable part of daily work.
Why?
Because improvement isn’t just a process problem—it’s a habit problem.
In this on-demand KaiNexus webinar, Greg Jacobson and Morgan Wright explore how habit science explains why some improvement behaviors stick while others fade—and how CI leaders can intentionally design habits that drive sustainable improvement.
Drawing from behavioral science research and popular frameworks such as The Power of Habit, Atomic Habits, and Tiny Habits, this session connects neuroscience, motivation, and Lean thinking to show how organizations can move from “doing CI occasionally” to “this is just how we work.”
Rather than focusing on goals alone, Greg and Morgan explain how designing the right systems, cues, routines, and rewards can transform improvement from an initiative into a way of life.
What You’ll Learn
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How habit science applies directly to continuous improvement behaviors
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Why motivation alone isn’t enough to sustain CI
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The role of cues, routines, and rewards in building improvement habits
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How to design CI behaviors that are easy, repeatable, and sustainable
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Why identity (“people like us do things like this”) matters more than tools
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How small, 1% improvements compound into major cultural change
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How to think about habit design across key organizational personas (executives, leaders, CI coaches, and frontline teams)
Who This Webinar Is For
This webinar is especially valuable for:
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Continuous improvement, Lean, and operational excellence leaders
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CI coaches struggling with engagement or adoption
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Leaders trying to embed improvement into daily management systems
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Organizations experiencing “initiative fatigue” or stalled CI efforts
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Anyone interested in applying behavioral science to organizational change
Key Insight: Continuous Improvement Is a Habit, Not a Project
Organizations don’t build CI cultures by launching more initiatives.
They build them by designing behaviors that happen automatically—day after day, team by team.
When improvement behaviors become habits, teams stop asking “Should we improve this?” and start asking “Why wouldn’t we?”
This webinar provides a practical framework for making that shift.
Greg graduated from Washington University in St Louis in 1997 with a BS in Biology. He attended Baylor College of Medicine from 1997 to 2001. From 2001 to 2004, he completed a residency in Emergency Medicine at Vanderbilt University Medical Center, where he then stayed on as faculty.
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